The Australian School of Etiquette was founded to encourage the ideals of refined etiquette, good manners, polished behaviour and style.


But you may well be asking… What’s etiquette got to do with anything?

When many people hear the word ‘etiquette’ they think of stuffy, outdated traditions. However the truth is, there’s a lot more to etiquette than table manners and thank you notes – and in our increasingly hectic and disconnected world, it’s an art that’s more important than ever.


In our eyes, true etiquette isn’t about observing rigid, uptight customs; it’s about being thoughtful and respectful towards others, and behaving in a way that puts them at ease.


Seemingly small gestures like a greeting or smile can have an enormous impact, particularly in a professional context. Good etiquette gives you the power to earn people’s attention, trust and loyalty. It can even make the difference between securing a new business opportunity, or missing the mark completely.


Conversely, bad etiquette also makes a difference – and in all the wrong ways! The worst part is that, without proper training, many people
don’t even know where they’re slipping up.

Etiquette does not divide cultures or classes but rather brings people together.

Etiquette allows you to be a better version of yourself.





  • I was extremely impressed with your ability to deliver what can often be confronting subject matter to a diverse range of recipients, and connect across disparate levels of understanding and expectations. I couldn’t be more pleased with the presentation and polish you projected and I can comfortably say you left us all wanting in regard to the level of professionalism you radiated and the ease with which you carried it.

    David Briggs NIOA
  • Social etiquette has never been more important in the fast paced competitive corporate world we find ourselves in. Zarife’s hands on approach and enthusiasm, made this learning experience enjoyable whilst instilling some common courtesy techniques into our team.

    Natahlie Scott – Storco
  • Thank you Zarife for your time last year. You are a beautiful person and really gave me that little bit of extra confidence on my wedding day. Your training and tips were so beneficial.

    Jess Witenko
  • Zarife Hardy hosted a Style and Etiquette evening in an informal canape setting for our team function. She was able to fully tailor her services to us, had a great presence and the group spoke very highly of the event. I would definitely use Zarife, and other Australian School of Etiquette and Style services in the future.

    Nicola Murphy – KPMG
  • Our Reception Managers loved the Professional Image training by The Australian School of Etiquette, we have noticed a difference already – how they talk, their personal grooming, their greetings/conversations with patients on the phone and face to face. Their whole attitude and approach is more polished and professional. We would like a follow-up session in 6 months time to make sure these skills are maintained.

    Dr. Rohit Kumar – Sydney Cosmetic Sanctuary
  • My husband and I were so impressed when our daughters came home and shared with us what they had learnt. Our daughters enjoyed the courses and learnt positive life skills that will serve them in their life forever. I would highly recommend all courses offered by the Australian School of Etiquette.

    Mary Burmesiter
  • The etiquette course has proved to be an invaluable tool in improving the customer service standards we are able to offer as a business. This course assisted in refining staff members skills on an individual level which has in turn seen an improvement in their workplace performance. I would be happy to recommend this course to other business owners seeking to further improve their customer service after observing the positive impact this course has had on our employee’s workplace performance.

    Graham Ackling, Manager – OTTO Ristorante

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