Professional presence, delivered | Since 2009

Australia's leading provider of

For 17 years, ASOE has been helping people and teams communicate clearly, with confidence and power. Deliver professional presence in any environment.

Corporate Training

Here for yourself? Here for your child?

Who we work with

Three pathways, one standard.

For Organisations

Clients judge you on the interaction,
not the invoice

Your people ARE the brand in every client interaction. ASOE provides tailored programs built around your industry and your team. They leave able to hold the room, not just fill it.

Explore corporate training

For Professionals

Presence that matches your skillset

The work is strong. The room does not always see it. Structured coaching built around the situations you keep getting stuck in. You start being experienced the way you intend to be.

Find what's right for you

For the Next Generation

The skills school does not teach

Stop wondering whether they will know what to do. Small groups, real world applications, taught by people who coach executives every week. They leave with skills, not rules.

View Youth Programs

Redefining etiquette in the modern age.

Most people hear etiquette and think table manners. In a corporate context that association does the brand no favours, and it does your team no favours either.

Etiquette, better described as professional presence, is how people experience you. We teach the skills for a graduate to introduce themselves and be remembered. A manager to present their perspectives with authority. Skills that ensure the presentation engages the room.

None of this is a soft skill. It decides who gets trusted, who gets promoted, and which client comes back.

Upcoming workshops

Featured workshops running across Australia and online.

Discover Workshops

Modern Professional 31/10/2026

$399.00 AUD

Professional Presence ONLINE 27/11/2026

$325.00 AUD

CEW (Gold Coast) 15th of December 2026

$310.00 AUD

What our clients have said

Zarife has been partnering with our teams for over 10 years, coaching us on how to present with confidence, connect authentically, and deliver exceptional service.

Her workshops and coaching programs are consistently engaging, hands-on, and full of practical insights. The skills our team has gained are not just memorable. They are used every single day.

Aria Property Group 10 year client

Astris PME has had the pleasure of working with Zarife Hardy and the Australian School of Etiquette on numerous occasions, primarily through Zarife's delivery of the Professional Presence workshop to our teams. The impact of this program has been exceptional, equipping our people with the confidence, professionalism, and interpersonal skills needed to make a positive impression in every interaction, whether with clients, business partners, or colleagues.

Zarife has a remarkable ability to connect with her audience, combining wisdom, humour, and practical insights in a way that is both engaging and memorable. I have attended several of her workshops and, despite being familiar with the core concepts, I always come away with new perspectives and valuable takeaways.

What sets Zarife apart is her genuine passion for helping people develop their professional presence in an authentic and approachable way. Her workshops leave a lasting impression and provide practical skills that our team can immediately apply in their everyday work and personal interactions.

For any organisation looking to help its team build confidence, strengthen relationships, and create positive, lasting professional impressions, I would highly recommend Zarife and the Professional Presence program.

Adam Fagen National Training and Development Manager, Astris PME

Zarife facilitated a Professional Presence workshop for our team, and the feedback has been outstanding. The session went beyond presentation structure. It helped the team understand the importance of professional presence and polished communication, including etiquette in both formal and virtual settings.

From body language and tone to how we engage with different audiences, the workshop provided practical tools to present with confidence, courtesy, and credibility, whether in a team meeting, on stage, or during a webinar.

Warrane College UNSW

I was lucky enough to meet Zarife at a workshop for my children and a group of their friends, on etiquette. She was incredibly engaging, knowledgeable and somehow kept their attention for a whole session!

I went on to bring Zarife into my company, Carman's, to lead a series of workshops for the whole company and the feedback was incredible. We are often referring back to the things she taught us and I would highly recommend her range of services to others.

Carolyn Creswell Founder and CEO, Carman's Fine Foods

Your presentation was spot on and definitely had an impact on the players. Your energy and enthusiasm for the content, and the way you present it, ensured they were tuned in and receptive. I'm sure many of your points resonated and will be front of mind at their next sponsor or media appearance.

Thank you again for being so flexible and accommodating our nice early start. We look forward to welcoming you again to inspire our next crop of wide-eyed, young men!

Jacqui Hilton Player Development Manager, Richmond Football Club

I wanted to take the next step in my career but felt I was missing the executive presence and credibility needed to truly stand out.

Attending Zarife's coaching program was a turning point. I gained invaluable skills that immediately elevated my confidence and professional presence. I applied what I learned right away, and the results have been incredibly rewarding.

Jonathan Simons Lawyer, Victoria

The Communications Workshop delivered by Zarife and the Australian School of Etiquette was nothing short of exceptional. In just a few hours, participants walked away with practical, polished skills in public speaking, body language, and professional presence.

Zarife's engaging style, warmth, and expertise created an atmosphere that was both empowering and inspiring. An outstanding and truly transformative experience. We couldn't recommend it more highly!

Warrane College UNSW

I am most grateful to Zarife for preparing me for highly competitive interviews for entry onto surgical training. Zarife's coaching focused on improving my presentation skills by a variety of techniques to refine my vocal tone, pace and intonation of speech, facial expressions and body language, elimination of “umms” and “ahhs”, amongst others.

A few weeks of targeted work with Zarife transformed the impression I created in interviews and played an enormous part in my success.

Nicholas Murphy Coaching client

Zarife has transformed the way our team presents and communicates. We have worked with her for over 5 years, and her influence is now genuinely embedded in the Aria culture.

The confidence, presence, and professionalism she brings out in people is incredible, and has had a huge impact on how our team represents Aria and connects with our clients.

Chris Houston Sales Manager, Aria Property Group

Principal & Founder

Zarife Hardy

Zarife Hardy has spent 17 years working with executives, surgeons, athletes, academics, and people who are simply tired of feeling like they are not landing the way they should.

That depth of experience is the foundation of ASOE, and extends to every workshop, resource and interaction.

Learn more

Lets get started!

Training for my team

Tell us about the team. We scope it before we pitch anything.

Contact our Team

Training for myself

Start with the online workshop.

Discover Programs

Interested in workshops for your Child or Teenager?

Kids & Teens Programs