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About us

Zarife Hardy

Founder and Director

"Presence is letting the most powerful version of yourself shine through."

Zarife Hardy is an internationally acclaimed expert in professional presence and business etiquette. Through her workshops, she teaches a
comprehensive range of communication and presentation skills – all of which drive tangible business benefits.

Zarife works with blue chip clients across a diverse range of sectors including legal, accounting and finance, hospitality, sport, automotive and

Prior to founding ASOE in 2010, Zarife studied at The University of Sydney, The Trinity College in London, and Etiquette Outreach in New York. She now delivers professional presence workshops across Australia, New Zealand, UK, the USA and beyond – and her training has been integrated into the business advantage programme at QUT. Zarife is also frequently called upon for her expert opinion by media channels including Channel 7, Channel 9, 2GB, 2UE, ABC and SMH.

At home Zarife loves to spend her downtime with life partner Tom and her two amazing teenage daughters. She loves weekend get aways, preferably
somewhere with a fire pit, a great sunset and a glass of Pinot. Zarife’s passions are people, diversity and enjoyable hard work.

Zarife Hardy and ASOE in the media

We are regularly called on as experts and social commentators by the Australian media and as a result Zarife Hardy and the Australian School of
Etiquette have been featured across numerous media outlets. 

As a passionate promoter of the importance of etiquette and deportment
Zarife commenced her career with June Dally Watkins in 1990. Before going on to launch the Australian School of Etiquette, Zarife taught deportment,
grooming, etiquette and speech throughout all of the JDW academies Australia wide.