As a passionate promoter of the importance of etiquette and deportment I commenced my career with June Dally Watkins in 1990 teaching deportment, grooming, etiquette and speech throughout all of the academies Australia wide. I studied speech with the Trinity College of London and I was the creative mind behind The House of Style.
The Australian School of Etiquette has been featured in numerous media outlets.
I adore speaking on stage and have spoken to hundreds of women on stage for INTERNATIONAL WOMEN’S DAY events in Sydney, speaking on the importance of achieving gender parity and how we can help women and girls achieve their ambitions. I have facilitated hundreds of workshops with children, teens and adults all over Australia and I consult with companies and individuals about etiquette, deportment and their private and professional image and style.
Television and Radio Appearances
Zarife was a special guest on the SBS Australia panel led by Ray Martin that presented coverage and commentary on the Royal Wedding of Prince Harry and the Duchess of Sussex on the 19th May 2018.
Zarife was interviewed on the demand for children’s etiquette classes on Channel 7’s Sunrise Program on the 9th November 2017.
Zarife was interviewed on why deportment and etiquette classes are making a comeback on Channel 7’s The Daily Edition on the 26th April 2016.
Wendy Harmer and Robbie Buck interview on ABC Sydney re National Handshake Day – June 2019
Raf Epstein interview on ABC Melbourne re “Do you still ring the doorbell or send an SMS on arrival?” – August 2017
Ben Fordham interview on 2GB – April 2016
Bill Woods interview on 2UE – April 2016
“Your Ultimate Wedding Etiquette Guide” Published in OK Magazine in March 2019
Following the facilitation of an ASOE workshop, our director Zarife Hardy was very honoured to provide a testimonial about the amazing Warrane College at UNSW, click the video to the left, to hear what she had to say.
“50 essential things every Australian traveller should know before heading overseas.” Published in Traveller – Sun Herald Sydney, The Sunday Age, The Brisbane Times and The Canberra Times on November 25, 2016