In a professional context, etiquette has a tangible impact.

It’s not just a ‘nice-to-have’ – it’s a tool that allows you to elevate your business and unlock opportunities. Think of it as a secret language that helps you to make better impressions, and create meaningful connections.


When you’ve mastered the art of good etiquette people will gravitate towards you, and enjoy spending time in your company – which is great for your business and customers alike. After all, better experiences lead to more loyal customers, and in turn, greater profit and opportunity.


Business Etiquette training can be especially valuable for:

Professionals in the corporate world
Leaders and managers seeking to set a positive example
Hospitality professionals
Customer service professionals
New business development managers
Front of house and receptionists



How we can help


Programmes are tailored to individual company needs and may include:-

Professional Image Masterclass, Professional Reservations Masterclass, Leadership Etiquette,
Voice Power and Presence Masterclass, Communication Etiquette Masterclass.


The Australian School of Etiquette was founded in 2010, and has grown to become one of Australia’s leading business etiquette authorities. Our goal is to help people understand why etiquette is still so relevant in our modern world, and to help people master skills that will impact their own lives, and the lives of others.

We run a range of different courses and workshops Australia-wide. In addition to teaching many of these herself, our founder Zarife Hardy is also frequently called on as an etiquette expert by major media channels (Channel 7, The Daily Telegraph, 2GB and 2UE to name a few). Zarife also provides one-on-one consulting, and runs popular interactive seminars for corporations and schools.


Success in getting, keeping, and advancing in a job depends 85 percent on soft skills or “people” skills; and 15 percent on technical knowledge and skills, according to three separate studies by Harvard University, the Carnegie Institute, and the Stanford Institute.


“The Matilda’s had a great time and took away many wonderful tips, the class was the perfect tone for them, the right amount of personal image V public image. The workshop really resonated with the team and we look forward to working with you again soon.”

Alexandra Williamson – Corporate Events Manager, Football Federation Australia


“I was extremely impressed with your ability to deliver what can often be confronting subject matter to a diverse range of recipients, and connect across disparate levels of understanding and expectations. I couldn’t be more pleased with the presentation and polish you projected and I can comfortably say you left us all wanting in regard to the level of professionalism you radiated and the ease with which you carried it.  I also sincerely appreciate your flexibility working with NIOA as I understand the difficulties of changing set programs and ensuring they remain relevant.”

David Briggs, Chief Risk Officer, NIOA


“The etiquette course has proved to be an invaluable tool in improving the customer service standards we are able to offer as a business. This course assisted in refining staff members skills on an individual level which has in turn seen an improvement in their workplace performance. I would be happy to recommend this course to other business owners seeking to further improve their customer service after observing the positive impact this course has had on our employee’s workplace performance.”

Graham Ackling – General Manager, Otto Ristorante


“Our Reception Managers loved the Professional Image training by The Australian School of Etiquette, we have noticed a difference already – how they talk, their personal grooming, their greetings/conversations with patients on the phone and face to face. Their whole attitude and approach is more polished and professional. We would like a follow-up session in 6 months time to make sure these skills are maintained.”

Dr. Rohit Kumar – Sydney Cosmetic Sanctuary


“Zarife hosted a Style and Etiquette evening in an informal canape setting for our team function. She was able to fully tailor her services to us, had a great presence and the group spoke very highly of the event. I would definitely use Zarife, and other Australian School of Etiquette and Style services in the future.”

Nicola Murphy – KPMG

To discuss how we can assist your employees in becoming the best that they can be, for your business, please complete the enquiry form below and we will be in contact.

Our Clients

TipTop Equipment
HSR Southern Cross
Kings Creek Hotel
Intirim Logo
Wilderness School
YPO logo
Young Living
Hidden Characters
Lederer Group
Amark Group
Aspen Commercial Interiors
Decor Systems
Australian Institute of Business & Technology
Fink Group logo
Astris Lifecare
Nauru Airlines
Faith Lutheran College
Storco Storage Systems
Bethany College
Gold FM
Farewell Fiance
Sydney Cosmetic Sanctuary
Quay Restaurant
Bennelong Restaurant
Otto Restorante