Team ASOE

We employ Australia’s leading teachers in Etiquette, Deportment and Style.

Our staff and Director, Zarife Hardy, regularly attend global seminars and courses to upgrade their skills and techniques.

Zarife Hardy – Director

Australian School of Etiquette founder Zarife Hardy is a nationally acclaimed etiquette coach, spokesperson and stylist. Having specialised in etiquette for over 25 years, Zarife has a string of qualifications: she has studied Leadership at Sydney University, Speech at The Trinity College in London, and has trained with Etiquette Outreach in New York. In addition, Zarife is also a Qualified Stylist with the Professional Styling Academy of Australia.

After starting her career teaching at the acclaimed June Dally Watkins school, Zarife established the Australian School of Etiquette in 2010. Since then, she has earned the loyalty of many high profile clients, and has facilitated hundreds of workshops Australia-wide.

Zarife is also frequently called on as an etiquette expert by major media channels (Channel 7, SBS, The Daily Telegraph, 2GB and 2UE to name a few).

“The most important thing you can wear is polished confidence.”

Sonya Lovell

Business Manager

Sonya Lovell Australian School of Etiquette

After leaving the corporate world to spend important years at home as a Mum, Sonya built successful businesses in the health, wellness and coaching industries.

Today Sonya passionately supports The Australian School of Etiquette as Business Manager.

Responsible for inbound and outbound marketing, business development, customer relations and project management, Sonya oversees the day to day running of the business.

Alyson Cooper

Etiquette Teacher Children and Teenagers QLD

Alyson joined the ASOE team in 2017 with an incredible passion for etiquette, Alyson prides herself on educating others on the importance of making a polished, professional and confident impression in our modern world.

With an events and marketing background having worked with the Hilton Hotel and a private law firm in Brisbane, Alyson also has a business degree and is trained in all aspects of social and professional etiquette.

Alyson has 3 children of her own and her warmth and expertise in dealing with children and young adults see Alyson well equipped to teach all students the skills to stand out from the crowd and feel confident.

Sue Dickson

 Schools and Corporate Training Manager

Sue was born and educated in South Australia and enjoyed 8 years in the nursing arena. Sue also represented South Australia in the Miss Australia Quest and spent much time supporting The Spastic Centre as well as many other charities.

After marrying Sue enjoyed bringing up 4 children as well as managing her husband’s medical practice. She loves to travel, play bridge and teaches Mah Jong.

Sue has a tremendous passion for etiquette and aspires to see polished etiquette skills in children, teenagers and adults lives.