Team ASOE

We employ Australia’s leading teachers in Etiquette, Deportment and Style.

Our staff and Director, Zarife Hardy, regularly attend global seminars and courses to upgrade their skills and techniques.

Zarife Hardy – Director

Zarife Hardy Australian School of Etiquette

Australian School of Etiquette founder Zarife Hardy is a nationally acclaimed etiquette coach, spokesperson and stylist. Having specialised in etiquette for over 25 years, Zarife has a string of qualifications: she has studied Leadership at Sydney University, Speech at The Trinity College in London, and has trained with Etiquette Outreach in New York. In addition, Zarife is also a Qualified Stylist with the Professional Styling Academy of Australia.

After starting her career teaching at the acclaimed June Dally Watkins school, Zarife established the Australian School of Etiquette in 2010. Since then, she has earned the loyalty of many high profile clients, and has facilitated hundreds of workshops Australia-wide.

Zarife is also frequently called on as an etiquette expert by major media channels (Channel 7, The Daily Telegraph, 2GB and 2UE to name a few).

“The most important thing you can wear is polished confidence.”

Sonya Lovell – Business Manager

Sonya Lovell Australian School of Etiquette

After leaving the corporate world to spend important years at home as a Mum, Sonya built successful businesses in the health, wellness and coaching industries.

Today Sonya passionately supports The Australian School of Etiquette as Business Manager.

Responsible for inbound and outbound marketing, business development, customer relations and project management, Sonya oversees the day to day running of the business.