We employ Australia’s leading teachers in Etiquette.

Our staff and Director, Zarife Hardy, regularly attend global seminars and courses to upgrade their skills and techniques.

Zarife Hardy


Australian School of Etiquette founder Zarife Hardy is an internationally acclaimed etiquette coach, educator and keynote speaker. Having specialised in etiquette for over 25 years, Zarife has a string of qualifications: she has studied Leadership at Sydney University, Speech at The Trinity College in London, and has trained with Etiquette Outreach in New York.

After starting her career teaching at the acclaimed June Dally Watkins school, Zarife established the Australian School of Etiquette in 2010. Since then, she has earned the loyalty of many high profile businesses, her Professional Presence Programme is now facilitated in the USA and UK.  Zarife regularly runs workshops at universities, schools, elite sports teams and corporate businesses.

Zarife is also frequently called on as a global etiquette expert by major media channels (Channel 7, SBS, ABC radio and TV, SMH, The Daily Telegraph, 2GB and 2UE to name a few).

“The most important thing you can wear is polished confidence.”</em

Sonya Lovell

Business Manager

Sonya joined the ASOE team in 2015 with an extensive background in the corporate arena most notably working with Optus and Austar in the Telecommunications industry and then moving into the marketing and development of small businesses. Sonya has worked closely with Zarife since joining the ASOE team on defining and building the ASOE brand and positioning the ASOE as an industry leader.

Sonya manages all business operations for the Australian School of Etiquette while working with Zarife to identify new opportunities to educate on the importance of manners, etiquette and making a powerful first impression in our modern world.

Passionate in her support for the Australian School of Etiquette with both of her children having attended Etiquette workshops, Sonya’s motto for life is “Attitude is a little thing that makes a big difference.”  Winston S. Churchill.

Alyson Cooper

Etiquette Teacher Children and Teenagers QLD

Alyson joined the ASOE team in 2017 with an incredible passion for etiquette, Alyson prides herself on educating others on the importance of making a polished, professional and confident impression in our modern world.

With an events and marketing background having worked with the Hilton Hotel and a private law firm in Brisbane, Alyson also has a business degree and is trained in all aspects of social and professional etiquette.

Alyson has 3 children of her own and her warmth and expertise in dealing with children and young adults see Alyson well equipped to teach all students the skills to stand out from the crowd and feel confident.

Kate Lovelace

Etiquette Teacher – Schools Programme NSW

Kate brings to The Australian School of Etiquette her wealth of knowledge gathered over 20 years working on editorial magazines. After beginning her career on SHE Magazine in London, Kate moved into the areas of Fashion and Beauty on titles such as The Australian Women’s Weekly, where she worked alongside Australian icon Maggie Tabberer, and Good Health Magazine, where she was Beauty Editor for over 10 years.

Highly qualified in all areas of etiquette, Kate has first-hand experience after travelling the globe in the course of her work and attending hundreds of press functions.  As a fashion stylist and beauty editor, she specialises in the areas of grooming, style, make-up and skin care.

Kate is passionate about teaching children and teens life skills that will equip them with the confidence to succeed in both their personal and professional lives.